With picture recognition incorporated in your webshop, you can optimise the user experience for your customers because they can quickly find what they are looking for or find comparable and related products. And since the use of pictures is growing heavily, most consumers will find this a very natural way to search and research in future.
Ben Silberman, founder of Pinterest:
"Someday people are going to see their cameras not just as a device to record and share their memories. They're going to see it as a way to query the visual world around them."
Also relevant for B2B
There is no doubt that picture recognition is well on its way to play a major role in the retail market. But also in the B2B market, picture recognition can be used to optimise and streamline. Read more about the Danish supplier of equipment for dental clinics, Plandent, which based on the Bizzkit platform and assisted by the implementation house Hesehus, back in 2016 launched picture recognition in its webshop. A feature which has helped its customers to quickly find and buy the right products
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