White paper

Change is coming to Black Friday

The biggest shopping day of the year is changing. Are you ready? The sale extravaganza is changing in recent years. We have once again delved deep into the numbers from our biggest customers and the experiences of our e-commerce experts.

Read yourself ready for the wildest trading month of the year.

You will get...

  • Exclusive insights into the performance of our customers on last year's Black Friday.

  • Our analysis of what you can expect on Black Friday this year.
    ​​​​​​​
  • Recommendations that ensure 0% queue and 100% uptime on the most important trading days.

Download white paper

"It's clear that our customers experience greater growth in the days around Black Friday than on the day itself."

Excerpt from the white paper