Product news

Write quality texts fast using AI in Bizzkit PIM

Now you can save time when working with product descriptions in Bizzkit PIM. We have made it possible to generate product descriptions using GPT technology in Bizzkit PIM. This makes it quick and easy to create high-quality product texts and shortens your time-to-market for each product. This also holds true if you create texts in 20 different languages.

The first AI feature in Bizzkit, but by no means the last​​​​​​​

AI-generated product descriptions are the first of many AI innovations you can expect over the next six months. We're making your day-to-day work in Bizzkit easier with new functionality that saves you time, makes you more accurate and helps you create better e-commerce experiences.

How do AI-generated product descriptions work?  ​​​​​​​

When you create a product in Bizzkit PIM, you can automatically have product description text written in a length that fits your PDPs. The artificial intelligence incorporates all the entered product data into the descriptions. For example, this could be the colour of a shoe or the energy savings on a refrigerator. Once it has made its suggestion, you can adjust the text to perfectly match the product and your webshop. You can also have a new suggestion generated if the first one is not good enough to work with.

How do we ensure the right tone of voice?​​​​​​​

Even if you don't write the texts, you want them to sound like you. That's why you start by listing example products for the artificial intelligence. The product descriptions then become a guideline to ensure that all your texts sound like you. At least when you help it work out the final details. ​​​​​​​

Our products are sold in multiple languages, is this supported?​​​​​​​

You can use Bizzkit PIM's simple options to segment across languages when generating product descriptions. Simply select which language layer you want to create a text for, set it and then move on to the next language. A new text is created for each language. In other words, AI does not translate directly between the different language layers. ​​​​​​​

What about SEO? We need to include certain keywords?​​​​​​​

You can define individual words to be included in the product description by entering them in the text field before generating. You can also use the option to include specific product data such as sizes, colours and so on in your descriptions. Of course, it is always possible to customise the description and enter your important keywords yourself.

So, what are the limitations and drawbacks?​​​​​​​

It's important to see AI descriptions as suggestions and not as completely finalised texts ready to go live. You'll probably always have to make a few tweaks, but it's still much faster than writing the product descriptions from scratch. It's also important to realise that not everything AI writes is necessarily true. Therefore, it is essential that you fact-check the texts and ensure that they are correct so that your customers are not ultimately given false information. The limitations also mean that it is not possible to generate multiple product descriptions at once, as it is necessary to read and adjust each individual text to ensure the quality of the content.

All in all, the ability to generate product texts in Bizzkit PIM is a powerful tool that boosts productivity and tempo, helps you get started and gives you a helping hand when you are struggling to find that perfect text.  ​​​​​​​