PRODUCT NEWS

Tailor your merchandising faster than ever

Now you can easily experiment and perfect the recipe for your e-commerce search experience, so both you and your customers get the best results. We call it Playground.

Make it easy to find the right product

When a webshop has categories with endless amounts of products, it’s hard to find the one that suits you best. Without good merchandising and product ranking, it’s practically like searching for a needle in a haystack. Fortunately, the tools for ranking are constantly improving. For example, we’ve upgraded Bizzkit Search with what we call Playground.

Discover value through play

In Playground, you can adjust all the values that influence how products are ranked on your webshop. You can test all parameters and see how they affect product listings. You can pin the most important products so customers always see them first - regardless of how they would otherwise rank - and you can set up business rules that make your life easier.

Rules that make merchandising easier for you

With business rules, it’s now even simpler to set parameters that makes it possible for you to optimize the search experience and set up A/B tests when launching campaigns, promoting sponsored products, or managing seasonal items. You can inherit parameters from other products in the same category or from entirely different categories. You can also create special rules for a specific subcategory so it behaves completely differently from products that otherwise seem similar. This ensures your products rank in exactly the right way as quickly as possible.

A product list is not just a product list

It’s actually a bit misleading to say “product list” in the singular, because your product lists are of course dynamic and take into account many different parameters, such as personalization. This means that with Playground, you can tailor a range of different e-commerce experiences for different customers. You can also adjust rankings based on, for example, the season—so wool products appear in winter and hide away again in spring.