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Are you ready for voice shopping?

Consumers and suppliers are ready and voice-activated commerce is expected to reach an annual turnover of 40 billion dollars in 2022.

Voice shopping – the new black?

Studies indicate that consumers are starting to take voice search and voice shopping to heart.

19% of the American consumers used voice-activated searches in connection with the 2017 Christmas sales and projections predict that in 2020, 50% of all online searches will be made using voice assistants. Today, 10% of the English consumers own a smart speaker and more than half of them use it for voice shopping.

Artificial intelligence (Al driven software), which among other things is based on the voice assistants’ understanding of our sentences, was also well represented at the world’s largest e-commerce conference ‘Shoptalk 2018’ in Las Vegas, which Bizzkit attended. With focus on how the technology can help the consumers have an easier and better consumer journey, voice shopping and picture recognition were emphasised in particular.

Suppliers like Google Assistant and Amazon Alexa have full speed on the development of voice-controlled technology
Many predict voice shopping is getting big

Or a one-day wonder?

Sceptical voices, which are not convinced that voice shopping can grow this big, are of course also part of the debate.

However, if we look 10 years back, we had apps which many people could not quite find the use of but which today, due to a constant technological development, innovative companies and consumer input, is a natural, integrated part of our everyday lives.

So, we also predict that voice shopping is well on its way to break the sound barrier.

‘Google, ask Starbucks to start my café latte’

While you dress, you ask your smart speaker to start your usual café latte in Starbucks so you can pick it up on your way to work.

Today, voice shopping is primarily used for the purchase of low involvement products and often for the placing of orders which are often repeated and where the delivery and payment methods are the same every time, such as ordering of takeaway.

As the technology is perfected making the consumers experience the computer as almost human and as the consumers are getting used to using the technology, only future will show whether 'the sky is the limit' and we have the courage to buy more complex products. There was a time when we could not imagine buying our clothes in a webshop, but today approx. 25% of all fashion wear is sold online.

Voice shopping is growing, but today voice-activation is primarily used for searches, adding to lists and to trace packages and this is of course a result of the fact that the purchasing transaction is not yet possible in all countries.

I use voice to:

Voice control is currently used primarily to search, add to lists and track packages

Kilde: Narvar, 2017

Getting started with voice shopping

When you e-sellers imagine if and how you can use voice-activation in your business, it is important that you can relate to the context of the consumers. Today, the consumers have to discontinue an activity to sit in front of the computer if they wish to search, examine or shop. However, using voice-activation consumers can multitask or ask for what they want when the situation arises.

Imagine a morning in a family with young children where dad pours the last shampoo in his hair and shouts from the shower cabinet to his smart speaker to immediately order shampoo and mum is looking for places to go for their summer holidays while she is preparing the packed lunches.

E-retailers should reconsider the context a consumer is shopping in when using voice guidance
It is estimated that by 2020, 50% of all searches will be performed by voice control

The suppliers are ready – earlier this year Google announced that its digital assistant will be available in 70 countries in 30 languages by the end of 2018. In particular consumers between 18-29 years with a majority of men are ready – the market for sale of smart speakers grew by 187% in the second quarter of 2018. So it is now very much up to you e-sellers to decide whether you want to offer the opportunity to your customers and how.

While you decide whether or not to offer voice shopping, you can start looking for search word optimisation which as a result of increased use of voice search has to be more 'conversation-oriented' and involve more words than in ordinary text searches. And not least start looking for advertising options – because rumour has it that Amazon is working on it.

Also read how the retail chain Matas, Google Assistant and the e-commerce house Hesehus based on the Bizzkit platform has made it possible for Matas's customers to 'talk' to Matas webshop. Click here

Are you interested in learning more about how you get started with voice shopping?

Please contact CEO, Lars Hedal, at
tel. +45 40 25 50 83 or email: hedal@bizzkit.com

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