The fashion industry is among the world’s five biggest sources of pollution. The Los Angeles based clothing brand, Reformation, has since the beginning in 2009 had a clear mission to deliver ‘sustainable fashion to everyone’.
Among the key factors to be able to comply with the mission are own production and use of local suppliers. Reformation’s own factory only manufactures sustainable clothing and is responsible for 80% of Reformation’s total production. The last 20% are supplied by local subcontractors which are carefully selected and supervised with great care.
Today, Reformation is a cult brand with 14 stores in the USA, webshop, 250 employees, an annual turnover of more than USD 140 million and 278,000 followers on Facebook.
We visited one of Reformation’s stores in New York. A store which gives the customers an ultramodern shopping experience:
The store works as a ‘shoppable showroom’. All styles are only available in one size in the store making the store clear and inviting.
Mobile POS’s make it possible to finish the purchase everywhere in the store.