- The survey shows that sustainability plays an increasing larger part for the consumers and that the e-commerce companies have to show how they are working with this. At present, online sales are falling behind compared to the physical shops if we consider what the consumers regard as the most harmful to the environment, says Lars Høgsted.
Almost one fourth of those surveyed believe that it is more harmful to the environment to shop online than in physical shops. At the same time, more than one out of five respondents say that they find it easier to shop sustainably in physical shops compared to online.
Nevertheless, only very few of those surveyed will deselect a webshop if it does not live up to their demands for sustainability. More than 70% of those surveyed say that they have ‘never’ or ‘rarely’ deselected a webshop based on this.