Are you facing global market expansion during 2019? If yes, then you will most likely undertake expenditures to augment return on investment. A high priority should be defining and launching an overall channel strategy for traffic procurement and soliciting natural link growth. Traffic acquisition in general, specifically from SEO, is crucial when expanding to new markets.
One key element to consider when expanding international through organic growth is local brand recognition. Knowing which strategy should be used to successfully gain market share through local brand recognition, and what results can be expected, are important questions.
Enhanced organic link acquisition and understanding your local markets’ search behaviour are two vital aspects to consider when entering new markets. Nevertheless, you need to first identify an e-commerce platform with the essential requirements from an SEO perspective. In this case study, we will focus on the latter.