The concept of geo-blocking and new rules
The concept of geo-blocking refers to techniques that prevent, for example, a website or other source of information from being made available in a certain geographic area.
I In December 2018, the EU regulation on measures to combat unjustified geo-blocking  (hereinafter ‘the geo-blocking regulation’ or ‘the Regulation’) became applicable. In short, the new rules mean that companies are banned from preventing access to websites due to a customer residing in another EU country. All customers who are citizens or residents of an EU country shall have access to all national versions of a company's website and shall be treated in the same way as domestic customers when ordering from the website. Even contractual terms whereby a reseller is forced to act in contravention of the rules on geo-blocking, for example by preventing customers residing in other countries from trading on the reseller's website, are not valid.
What do the rules on geo-blocking mean?
Passive sales and the relationship to competition rules
As the geo-blocking regulation does not mean companies are obliged to deliver throughout the EU, the provision on access to goods and services may have the greatest practical significance in terms of electronically supplied services and services received by the customer in the country where the company operates.
In addition, the geo-blocking regulation contributes to increased price transparency in the EU. The regulation also reinforces the prohibition on restricting passive sales and contributes to the strengthening of the free movement of goods and services within the EU's digital single market.
This is the third article on e-commerce law.
Read the other two articles here: