#1 The increasing importance of e-commerce
- A little less than 4.4 billion of the world’s population use the Internet (Source).
- There is more than 5.1 billion unique mobile users (Source).
- Almost 3.5 billion people actively use the social media (Source).
- It has been estimated that e-commerce companies can expect a growth rate in turnover of 265% - from 1.3 billion dollars in 2014 to 4.9 billion dollars in 2021 (Source).
#2 The technological
development moves fast
Artificial Intelligence - Chatbots – Personalisation – Drone deliveries – Voice shopping – Picture recognition – Same day deliveries ……
#3 Our shopping habits and expectations change – all the time
- SUSTAINABILITY: 43% of the Nordic consumers find it 'difficult' or 'very difficult' to find relevant information that helps them to shop more sustainably online. (Source).
- M-SHOPPING: 49% of the consumers are using their mobile phones today when shopping online. (Source).
- SAME-DAY-DELIVERY: 49% of the customers say that if they are offered same day delivery, they are more likely to complete a purchase. (Source).
'Today, customers have limitless options online which puts pressure on e-commerce companies to stand out from the crowd if they wish to ensure that they are the customers' first choice. The winners are those who offer the best digital experiences, use relevant marketing, ensure interaction between offline and online shopping and fast delivery on the customers’ terms. Today, it is therefore necessary to have an e-commerce solution which can handle all these customer demands.'
A platform’s head represents the customer-related part of the e-commerce solution, including the front-end and back-end code that supports the required customer journey for the end customer. When it has been disconnected from the platform’s basic products (PIM, CMS and DAM), we talk about a ‘headless’ approach and this provides the framework for creating a quite unique solution.