2) Integration out towards external technologies and services
The e-commerce market is bursting with technologies and services, with new ones constantly being added; technologies and services which all contribute towards streamlining processes, improving the customer experience and boosting conversion rates, e.g. the technology behind the search engine, selected payment gateways, personalisation tools, etc.
The best conditions for adapting the e-commerce solution to the customers’ needs and possibly also differentiating, for example, from market to market, are achieved when you are not tied to a limited number of technologies and services. You should instead ensure that you have an e-commerce platform with an open structure that enables integration with precisely the technology or service which best suits the company’s market.