15 August 2019

The e-commerce solution’s
vital integrations

A good e-commerce solution must be user-friendly, efficient to work in and future-proof. One critical area for achieving this is by ensuring optimal integration – both between the solution’s core products, outwards towards external technologies and within the company’s existing systems.

Good integration is fundamental to an efficient and future-proof e-commerce solution

Anchored in both new and old while looking into the future

These days a company’s e-commerce solution is a strategically important area of business that needs to streamline internal working processes, improve the experience for customers and fundamentally contribute to the bottom line. For many companies, the design of an e-commerce solution is therefore a very complex affair that not only takes the current e-commerce project into account but also includes existing systems as well as old and inherited technical debts.

New technologies appear, new markets need conquering, and new shopping patterns show that it is also important for the design of the e-commerce solution to be sufficiently flexible in order to ensure it will not become overly complicated, resource-heavy or plain impossible to use in the future.​​​​​​​ If your e-commerce solution easily enables you to replace outdated technologies and third-party services with new ones, then you will be better prepared for the rapidly changing e-commerce industry.

Creating a whole

Large and ambitious e-commerce solutions do not come as a complete package: if you were to take a look through the window of a big online store, you would be met by many components which combined constitute the whole.

Good integration between all these components is essential for the solution’s functionality, user experience and to guarantee your solution an edge against the tough competition. This means working on integration between the basic products as well as both integration within the company’s existing systems and integration outwards with external technologies.


An e-commerce solution consists of many components

1. Integration between the solution’s core products

The backbone of an ambitious e-commerce solution consists of:

A PIM  (product information management) system where the products are enriched and prepared for publication in the online shop.

A CMS (content management system) to create and publish targeted content.

A DAM  (digital asset management) system, which handles all the company’s digital material such as photos, PDF files, video, infographics. etc.


Lene Damgaard Madsen, Software Product Manager at Bizzkit, on integration between the solution’s basic products:

The Bizzkit platform’s basic architecture comprises the three core products which are built to work together, meaning among other things that they are written in the same code language. This gives a secure and seamless integration, and users will never find that they have to ’hop’ in and out of the products, as they are connected together automatically. The core products also have a coordinated roadmap that continuously ensures a total solution for the users.

2) Integration out towards external technologies and services

The e-commerce market is bursting with technologies and services, with new ones constantly being added; technologies and services which all contribute towards streamlining processes, improving the customer experience and boosting conversion rates, e.g. the technology behind the search engine, selected payment gateways, personalisation tools, etc.

The best conditions for adapting the e-commerce solution to the customers’ needs and possibly also differentiating, for example, from market to market, are achieved when you are not tied to a limited number of technologies and services. You should instead ensure that you have an e-commerce platform with an open structure that enables integration with precisely the technology or service which best suits the company’s market.

Lene Damgaard Madsen, Software Product Manager at Bizzkit, on integrations out towards external services and technologies:

It’s hard to be the best in all the components which an e-commerce solution needs to incorporate. Here at Bizzkit we have specialised in the e-commerce solution’s core products PIM, DAM and CMS, while we collaborate with the market’s best suppliers on other e-commerce-related technologies and services, e.g. payment solutions, delivery, personalisation, automation, search, analysis, etc. The platform’s API architecture makes it possible to attach just about any technology or service you want, as, although we already work closely together with many of the market’s best and carefully selected suppliers, the choice is always the customer’s.

3) Integration to the company’s existing systems

The optimal integration between the e-commerce solution and a company’s existing systems naturally depends on which systems you work with, their age and technical capabilities, the design of data structures, and so on.

This therefore requires a special approach and more often than not an individual and user-defined solution description, and can include the need to build in operational hubs for the exchange of data and information.

Lene Damgaard Madsen, Software Product Manager at Bizzkit, on integration within existing systems:

The API architecture that characterises the Bizzkit platform makes it possible to build individual integration solutions between the core products and a company’s other systems.

If bigger, individualised solutions are required, we also offer more basic and accessible methods, e.g. import and export of data to and from PIM via an advanced Excel connector as part of the standard product.

Naturally, designing the optimal e-commerce solution is individual in relation to needs, wishes, ambitions and budget. However, in a rapidly changing world, ecommerce merchants need to be adaptable, and this requires a flexible solution.

A flexible solution that does not lock you into standardised templates and flows, which does not compromise the whole, but enables the interplay between all the solution’s component to function – both now and in the future.

Matas
Read the case of Matas, which has designed an online shop where the solution’s integration potential has been put 110% into play.
CLICK HERE

Should we talk about the important integrations in an e-commerce solution?

Please contact Software Product Manager Lene Damgaard Madsen at tel. +45 63 14 51 24 or email to: ldm@bizzkit.com

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