David Raab, the founder of the CDP Institute, defines a CDP as follows:
'A customer data platform is a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.'
the customers self-sufficient
The EU's Digital Single Market Project – what does it mean? The lawyers Agnes Hammerstrand and Marielle Eide-Westholm explain the new consumer rules.
Preparation, advance planning and use of PIM to ensure top-notch product descriptions help e-traders towards success during this autumn's biggest shopping days.