In order to give their customers the ultimate customer journey, the personalisation tool Bizzkit-Raptor has been implemented into the solution. This generic module, which can be adapted to the individual customer’s solution, is based on data mining, advanced algorithms and machine learning and is thus able to produce 1:1 personalisation for BabySam’s customers based on their online behaviour.
This means, among other benefits, that BabySam’s customers are presented with personalised product lists based on an individual customer’s history, preferences and behaviour, just as the functions ’Similar products’ and ’Other customers also bought’ are based on data from the module. Furthermore, the busy family with young children, who have perhaps viewed BabySam’s online shop on several occasions in their search for the perfect car seat, do not need to scroll through the entire selection of car seats once more, as they can use the function ’Last viewed’, which with a single click presents the customers with the products they have previously looked at.