Can we learn something from the DNVBs?
When we delve into new concepts, they sometimes turn out to contain good, old and well-known virtues. It is perhaps permitted to say the same about DNVB because their manifesto is not new knowledge in itself:
ENSURE THE GOOD CUSTOMER EXPERIENCE – it creates loyalty and ensures an excellent spreading of the good message.
FOCUS ON WHAT YOU DO BEST – with a detailed knowledge of own brand and own products, you become super relevant.
KNOW YOUR CUSTOMERS TO YOUR FINGERTIPS (data-data-data) and convert this knowledge into relevant action and personalised customer experiences.
It makes all the difference how this knowledge is used and the DNVBs have proven that this is something they are very good at. So this is actually something we can learn from.
Sources: Fashion Techgroup, Yotpo, Marketing Insider Group, CNBC, Business Insider