Micro Matic
Ready to sell across the globe
Micro Matic is a world leading supplier – now they can scale and export digitally: Easier than ever before.
Micro Matic has acquired an e-commerce platform that enables them to enter new markets faster. They reach their customers in more than 20 different countries quicker and more efficiently. They can scale their business far more effectively and have consolidated their online presence.
Globally refreshing business
You might not know the name Micro Matic, but you have probably used their products. Micro Matic supplies beverage systems and equipment to restaurants and bars in most of the world. So, if you have enjoyed a cold draft beer, it was likely poured through a tap, a keg coupler, or a dispenser bearing the Micro Matic name.
America is not Scandinavia
In the Nordics, Micro Matic deals with large breweries like Royal Unibrew and Carlsberg. They provide equipment for cafes, restaurants, and bars. This is not the case across the Atlantic. Here, each bar or restaurant purchases for itself. There is a significant difference in the order sizes and functions required for these two customer types. However, both customer types exist on the same platform. The same data and products are just structured differently for them.
One e-commerce platform – hundreds of variants
Micro Matic sells their solutions in most parts of the world, but there are enormous differences in legislation and needs from country to country. This places great demands on the flexibility of the e-commerce platform, as it must be geared to both customers in Kenya and Copenhagen. The platform is built dynamically so it can be adapted to the individual customer's conditions and assortment. This means that when the customer logs in, they only see an assortment that matches their products, regardless of where in the world they are.
Not just an ERP system
Although Micro Matic is a unified company, it consists of many smaller departments around the world, which have come about through mergers and acquisitions. This means that they do not have the same ERP system across the entire organization. However, it has become much easier to integrate new ERP systems into Micro Matic's new e-commerce platform, which means that new locations like the UK and Poland can open for e-commerce during 2025.
The best thing about e-commerce at Micro Matic is our scalability, our synergies across markets, and our export opportunities.
Easy for the individual customer
The e-commerce platform makes it easy for customers to get exactly the portal they need to manage their beverage solutions. They are only shown the part of Micro Matic's vast assortment that is relevant to them and can easily view all information about orders and billing via their MyPage. This makes advanced B2B trading simple for the customer.
Customers are enthusiastic about the e-commerce experience
In Scandinavia, where Micro Matic has offered the e-commerce solution for a longer time, more than 85% of orders are placed digitally today. Customers clearly prefer to use the portal when placing their orders. The same development can also be seen when Micro Matic opens in new countries and language areas. Customers quickly get used to the portal and clearly prefer it.
Ready for growth and scaling
With their e-commerce solution, Micro Matic has built the perfect foundation to expand their online presence worldwide. They can easily open new webshops when it fits their strategy, whether they are dealing with wholesalers, breweries, or individual restaurants.
Complicated?
Challenge accepted
We offer the sucessful e-commerce solution that fits any business processes and customer journeys.