Unique insights through user surveys
Two years after the launch of Zizzi's international webshop it was time for a redesign of the solution in order to also get the visual expression up-to-date and use the entire width of the larger screens which most users have today.
To identify the functional and converting features and find design elements with the opportunity to improve, it was decided to involve Zizzi´s customers directly. Through qualitative user tests of the former webshop, UX experts observed the navigation of the test persons round the site and listened to the thoughts behind their actions. These tests have given Zizzi an even better insight into how the customers act and made it possible to optimise the webshop accordingly.
The results from the user test have been divided into three categories – high, average and low – based on the importance of improved user experience and all significant design and feature changes are, of course, split tested before final implementation.