white paper: Black Friday is Changing

Are you prepared for this year’s Black Friday?  

We’ve been looking into massive amounts of data from our solution partners to learn about trends and tendencies from last year’s Black Friday. And something is happening.

Black Friday is becoming a mainstay of shopping that requires increasingly intricate planning and preparation – both commercially and technically. It is especially important since Black Friday is expanding into Black Week and even Black Month in some stores.

In this White Paper we examine the data from our solution partners to learn what we can expect from this year’s biggest e-commerce event, and how to address the new issues and opportunities.