Plandent
B2B e-commerce manages 80% of the total turnover
Easy ordering and re-ordering, opportunity for resale and knowledge sharing, image recognition and targeted marketing are some of the features that help Plandent today get 80% of their revenue online.
Obtains 80% of the turnover from the Internet
Plandent, Denmark’s largest supplier of equipment, consumer goods, IT and training for dental clinics, obtains the main part of its turnover from the Internet. Based on the Bizzkit platform and through a 14-year collaboration with the ecommerce solution provider Hesehus, Plandent’s solution has been improved and updated on a regular basis to ensure the best shopping experience for Plandent’s customers.
As a result, with a market share of approx. 50% Plandent today obtains 80% of its turnover from the Internet. In addition to the webshop, Plandent makes it even easier for the clinics to shop online with the app Smartkøb.
Hightlights
- Customers can advertise their second-hand dental equipment and share professional knowledge.
- The app Smartkøb with picture recognition makes shopping quick, easy and simple.
- When the customers are logged in, they get a good overview of order history and favorite list of products.
Customer-friendly B2B webshop
Plandent’s webshop has many unique features developed specifically for Plandent’s needs. The webshop has been built to allow each of Plandent’s customers, mainly consisting of dental clinics, to have their own login. When the customer is logged in, it is possible to see from each individual product description as well as from the product list how much the clinic normally buys of the product in question.
It is also possible for the customer to see when and how much the clinic has most recently ordered of the product in question and the order history goes back no less than two years. This makes it easy and time-saving for the individual clinic to reorder products that the clinic has previously purchased.
Furthermore, the customer can set up his/her own favourite products for which the customer will have easy access and thus the possibility of a fast order.
Sale of equipment between customers
Plandent’s website contains a very unique feature that makes it possible for Plandent's customers to advertise their second-hand dental equipment so that other Plandent customers can see it and buy it. Plandent is not involved in the actual purchasing process but is only responsible for the advertising functionality. Plandent does not profit on this functionality but it is part of the company’s ambition to offer its customers an overall solution where they can buy dental equipment as well as obtain professional knowledge and inspiration.
Targeted marketing
The specially developed Bizzkit Webshop module provides Plandent with the possibility of targeting its marketing to each individual customer group. This allows Plandent to set up specific welcome pages to be displayed after login. In this way, the welcome page can be adjusted and optimised for each individual customer and this may increase Plandent’s sales as it allows the marketing of Plandent’s products to be targeted specifically to the individual customer group.
Online ordering with image recognition
In spring 2016, Plandent launched the app Smartkøb. The app makes it possible for, e.g. the dental assistant to take a picture of a Plandent product and by use of image recognition find the product as well as variants hereof and then place it directly in the basket and order it. Quick, easy, and simple. The app’s scanning function can also be used to scan the barcode and then follow the same procedure.
Furthermore, it is as easy for the customer in the app as in the webshop to reorder previous orders. It is always possible to get an overview of the order history and the customer can choose only to be presented with its own products. As in the webshop, it is easy for the customer to place products in the basket directly from the list and it is of course also possible to see product details from here.