Locking systems at low costs

DOOR OPENING SOLUTIONS

The world's leading supplier of locks and keys

With its webshop, the world’s leading supplier of door opening solutions and locking systems are utilizing the synergies between its brands optimally, thereby ensuring a lower cost level.

Switching from regional to international

From regional company to international group

The world’s leading supplier of door opening solutions and locking systems counts more than 150 companies. Especially in the rapidly growing electromechanical security segment, the group has a leading position within areas such as access control, identification technology, door automatisation and hotel security.

Since its founding in 1994, the group has grown from a regional company to an international group with 37,000 employees and a turnover of approx. EUR 4 billion and the group now houses brands such as Yale, Lockwood, Medeco, EM Entrematic and Danish Ruko.

Hightlights

  • The company’s many brands can produce catalogues and price lists based on individual design.
  • Customised to the various companies located on six different continents in order to maintain brand identity.
  • Streamlining and better utilization of synergies between brands ensure lower cost levels.

Exploiting synergies between brands

With a wide range of brands in the portfolio, the group faced the challenge of having to avoid confusing brand messages to the markets, too many technical platforms, ineffective catalogue production, and not least costs that were too high. In other words, the group had a desire to exploit the synergies between the individual brands and thereby ensure a lower cost level.

Sharing of enormous amount of data

For the world’s leading supplier of door opening solutions and locking systems the vision was to share the enormous amount of data between the individual brands which has been managed with the development of Tits own One Web Master Product Catalogue (MPC).

The One Web Master Product Catalogue is based on the Bizzkit platform containing a sophisticated PIM and media bank which is used for automatic production of catalogues and price lists and serves as a supplier of texts, images and product information for the companies' websites and online shops.

Through a login-based website, each company in the group can now prepare complete catalogues and price lists without having to install a particular piece of software. The design for the automatic catalogue is either based on group’s standard catalogue designs or on the individual brand’s own design. Within minutes, the user is presented with a completed PDF in either low resolution for normal printout or high resolution incl. crop marks ready for printing.

The results

At the same time, the door opening solutions and locking system supplier has launched the project One Web, which aims to unite the group's 280 sites and 850 domains in a new global website universe that ensures clear and consistent communication on the Internet.

The One Web Master Product Catalogue is in many cases integrated with each company's financial systems and provides data for many of the companies' websites and online shops including EM Entrematic. In the autumn 2009 EM Entrematic launched its webshop for six major selected dealers, and just six months later, the selected dealers placed 45% of all their orders electronically.

EM Entrematic has subsequently opened the webshop up for a larger number of dealers and added more language versions - still with One Web Master Product Catalogue as the core.