Rules in other countries- considerations
As we have mentioned above, the rules are to a large extent similar within the EU and the EEA (which includes Norway). However, some differences exist, e.g. how long consumers have the right to complain, and whether a company can send newsletters and other direct marketing without consent. The EU is trying to legislate around this to erase the last differences and has put forward proposals for legislative changes. Some new rules have already been hammered through.
If you commit to so-called "EU conditions, you likely follow most rules in the EU (and the EEA), but some discrepancies may exist. If you have limited finances but are still launching internationally, the most important thing is to review the site from an EU perspective. If you want to go a step further, and make sure you follow detailed rules country by country, you should go ahead, reconciling and adapting the EU conditions for each country. In order to not pay for more than the bare necessities, it should be coordinated through a law firm specialising in e-commerce. Otherwise, you risk creating texts unnecessarily, with the local lawyer/lawyers spending time on things that have already been done. In many countries hardly anything needs to be changed, so you don’t need to pay for the same things over and over again.
Outside the EU, it is a bit more cumbersome, as the rules can differ much more. However, many components are equal and if everything has been done right under EU rules, there is much to be gained, even outside the EU.