It may sound absurd that it can be an advantage to be missing the head – after all it is from here all brain activity arises! However, when it comes to e-commerce solutions, it may be a gain on several fronts to be ‘headless’. In particular, if your business is working towards a Unified Commerce strategy. Read on and learn more about both concepts.
Meet the customer on the customer’s terms
Looking back, it seemed simple to be business owner: sales agreements were entered at the physical meeting between customer and seller. Since then, much has changed. Today, a consumer has far less physical contact with a brand.
Actually, up to 85% of the ‘area of contact’ between customer and brand is without physical contact. At the same time, surveys show that up to 55% of the consumers are willing to pay a higher price for a product if they get a better customer experience.
What is ‘headless’?
The platform’s head represents the customer-related part of the e-commerce solution, including the front-end and back-end code necessary to create the features which support the company’s required customer journey for the end customer. This is what is disconnected when referring to a ‘headless’ solution. While the body consists of the standard components which together form a back-end platform, the head can be defined to be either a user-defined solution or to also have an optionally installed CMS solution connected. It is the first mentioned definition which we focus on in this article.