For many years, there has been much focus on creating the optimal user journey on the digital platforms in the form of good design and intuitive flows also called User Experience (UX). The purpose is to focus on how the customers interact with your product, your brand and your services – online as well as offline – and through that ensure the good customer experience in all phases of the purchase also called Customer Experience (CX).
However, a concept which attracts more and more focus from company managers is Employee Experience (EX) which basically is about having happy and committed employees and how this strategic focus point can be used for increasing productivity and earnings.
Richard Branson from Virgin puts it like this:
”My philosophy has always been, if you can put staff first, your customers second, and shareholders third, effectively, in the end, the shareholders do well, the customers do better, and your staff remains happy.”