Convenience, speed and punctuality – it is a question of offering the customers precisely what they want, when they want it. As a result, Matas is now offering same day delivery to webshop customers through a cooperation with the distribution company Burd. In the webshop, the customer will, of course, only be presented with the option of same day delivery if the customer is resident in one of the postal codes in which this type of delivery is possible.
In this way the delivery options are aimed at the customers for whom the various options exist, and this means that Matas avoids confusing or teasing other customers with an option which is not really possible. At present, the option of same day delivery is limited to one million households in the capital area but Matas expects to spread the option to larger parts of the country gradually as Burd spreads the service to the rest of Denmark.
Another way in which Matas meets the demand for speed is through drop shipping. In Matas’s webshop, a number of products can be bought which are traded through Matas but supplied by external suppliers. These products are not available from Matas’s own warehouse but from the individual suppliers.